DAR Development, Inc., a regional leader in commercial real estate brokerage services, announced that it has changed its name to DAR Commercial Real Estate. The name change reflects the company’s commitment to the commercial real estate brokerage industry and communicates more clearly the services offered by the firm.
“Commercial real estate is an ever-changing and evolving business, and the new name allows us to emphasize our core business objective by creating branding that clearly states who we are and what we do,” said Dave Denton, Vice President of Real Estate Brokerage, at DAR Commercial Real Estate. “Using the term ‘Development’ in our name created a misperception with potential clients that we work exclusively on our own buildings or projects. That’s just not the case.”
Founded by Darrel Herweyer in 1996, DAR Commercial Real Estate has served the commercial real estate needs of West Michigan for nearly 25 years. “We are a truly independent, full service commercial real estate brokerage company,” explains Herweyer. “We have a singular focus on the purchase, sale or lease of all types of commercial properties for our clients.”
While the name of the organization is changing, the team and the services will remain consistent. DAR has deep roots in West Michigan commercial real estate, and their experienced team will continue to provide a full range of brokerage services and a level of attention only a privately-owned firm can offer. “What is not changing is the dedication and level of service that we provide to our clients from local companies to national landlords,” said Herweyer. “That will always be our constant.”
The new name is effective immediately and will be implemented across the company’s marketing collateral throughout 2020. For more information about DAR Commercial Real Estate, visit darcommercial.com.